Mon: 9:00 am — 3:00 pm Tue: 9:00 am — 7:00 pm Wed: 9:00 am — 4:00 pm Thur: 9:00 am — 7:00 pm Fri: 9:00 am — 4:00 pm Sat: Closed Sun: Closed
Location
27 N Main StreetRockford, MI 49341
Med Spa
Treatments Menu
BOTOX & FILLERS
REJUVENATION
AESTHETIC SKINCARE
WELLNESS
Botox and Fillers are non-surgical treatments designed to refresh your appearance. Botox injections smooth wrinkles, while fillers restore volume. These procedures provide a youthful, revitalized look without the need for extensive surgery.
Rejuvenation treatments to revitalize your skin's appearance and health. Let us help reduce signs of aging, sun damage, and other skin or eye imperfections, leaving you with a fresher, more youthful look.
Aesthetic Skincare is all about pampering your skin with a range of treatments and services designed to enhance its health and appearance.
Wellness treatments, aimed at promoting optimal health, enhancing energy levels, and revitalizing the body.
Direct Aesthetics is Rockford’s premiere med spa offering a variety of skincare, wellness and aesthetic services. We are committed to providing patients with outstanding cosmetic enhancements and personalized, compassionate care. We focus on finding a comprehensive, individualized, and scientific approach to total wellness and healthy aging. Valeri Rusco, PA-C and our staff will listen closely to your aesthetic goals and expectations, while working with you to create a customized treatment plan. We’re dedicated to elevating your inherent beauty and accentuating your unique features, empowering you to love the skin you’re in!
I was recommended by my mother in law and she told me I was gonna love it, she was NOT wrong. The ladies at DA are top tier. So friendly, welcoming and helpful. Valeri is so great. She teaches you the anatomy of the muscles and what she… More is trying to accomplish and how she’ll do it. And let me tell you, she did it. I’m so happy with my results and will definitely be a repeat client. Highly recommend if you’re in the market, you will not be disappointed!
Valerie and the whole crew at Direct Aesthetics are absolutely awesome. As an injector, Valerie is so knowledgeable, skillful and has the perfect eye for beauty. She works with you to achieve the most perfect, natural results and makes… More sure you feel comfortable and safe. I always appreciate the way she walks you through the process, while giving great recommendations that really address your concerns. Out of all west Michigan, this is the place to go, without a doubt. Thank you, Direct Aesthetics!
This review is long overdue. ⬇️ The vibes of Direct Aesthetics are relaxing, and upbeat with a twist of prettiness to welcome you. From the second you walk up the stairs, you will love the staff (Emily) and feel at home. I’ve gone to… More Valeri for five years. She is more than in an injection specialist. She is the most down to Earth business owner, honest, positive person, who treats her patients like family. She truly wants to help you feel your absolute best and radiate confidence in the way you feel. Direct Aesthetics has a great selection of the best skincare products to compliment the injections. The DA team takes the time to show you how to use them and meet your skincare goals. They are adding new services and offer specials, on occasion, to help you feel your best from the inside and out. Whether you are male or female, new to fillers and injections, or just need a place closer to home, you will truly love it here! 🩷
Valerie is amazing! I like how she takes time to explain how the aging process works for each individual, then she comes up with a plan to help you achieve younger looking skin! Whether it's skincare, facials or something more...she's… More got you covered.
I cannot say enough about this incredible place and the small group of women who work here. Not only are they extremely professional and know their industry, they are also good, caring, kind, salt of the earth people. I was thoroughly impressed… More by the time and attention that was taken to discuss my skincare needs. I had mentioned to Tammy a blip about what was happening currently in my life, she not only was thoughtful and caring, but I also received a card in the mail expressing their thoughtfulness, genuine care and concern. It was extremely touching and went WAY ABOVE EXPECTATIONS!! You need to look no further than Direct Aesthetics for all of your skincare and beauty needs!! Thank you Direct Aesthetics you are all gems!
I had a VI Peel 2 weeks ago due to brown spots/sun damage on my face and my results were amazing; the spots were much lighter.I’m extremely happy with the results and I will have another treatment to get to where I want to be. If you have… More brown sun spots and want them reduced check out Direct Aesthetics in Rockford, MI. Tammy is amazing!
I love DA and their staff! So incredibly kind, flexible, and fun! Tammy has given my face the best “awake and well rested” look that is so natural. Their products and services are a 10/10😎
I had a VI Peel 2 weeks ago due to brown spots/sun damage on my face and my results were amazing; the spots were much lighter.I’m extremely happy with the results and I will have another treatment to get to where I want to be. If you have… More brown sun spots and want them reduced check out Direct Aesthetics in Rockford, MI. Tammy is amazing!
5 stars aren't enough for this place! From Jenn to Emily to Valerie, everyone has been extremely knowledgeable & friendly! This amazing team will not disappoint! Highly recommend!!
This is truly a hidden gem in the beautiful city of Rockford! All of your beauty needs and products in the same place! Always greeted with smiles in a warm welcoming environment! Each visit is personalized to your specific skin goals. The… More staff truly has your best interest at heart, and it shows! West Michigan's Finest! I can't say enough about this find! Truly a wonderful experience from start to finish! Highly recommend to anyone on a journey to look their best! This is the place!!
The best! All services are explained in depth, and I am in good hands for all my facial aesthetic needs. I love that they are part of the community where I live and work, and supporting those businesses is vital to me. Thanks Direct… More Aesthetics!
I highly recommend Direct Aesthetics ! Initially I was a little nervous , as I never had any procedure done other than at the dermatologist . I am delighted to say the entire staff is very professional , knowledgeable & so , so nice!… More Valerie explained everything so I felt really comfortable about the procedure. I felt like she really got me & what I was looking for! ( did not want to look artificial - just not so tired) Lastly , I'm a pretty practical person & I thought I might feel out of place - BUT the staff is all down to earth and so friendly ! Love my visits there !!!
Valerie takes her time and explains procedures and the benefits they provide. I love that she takes her time to educate her clients! She is kind and makes you feel comfortable immediately upon seeing you. I drive 30 minutes to see her because… More of her knowledge, honesty, integrity, and kind spirit!
DA is amazing and so is Val and her staff! Val is so kind and knowledgeable. She takes her time explaining everything and answering all of your questions.
Val and Direct Aesthetics are excellent. I’ve been going here for at least 5 years now and not once have I walked away from an appointment wanting for anything. I’ve been so happy with everything. It doesn’t get more down to earth and real… More than Valeri, who I trust completely to make the work I get done look natural. Her judgement and this business are A+ every time. Thanks !!!
The entire team at Direct Aesthetics is amazing! I have received treatments from both Valerie and Tammy, and their expertise and care are exceptional. They work with you to achieve the best possible results. Emily ensures that you always… More feel welcome and comfortable from the moment you walk in. I cannot recommend this team and their services highly enough.
Great experience! Beautiful facility, friendly staff, and top notch treatment. I especially enjoyed meeting my treatment provider, Valerie. She was thorough and skillful. Can’t say enough good things about her.
Friendly, honest and medically qualified services. These are licensed professionals (I can’t stress this enough) who take the time to hear your desired outcome and make a plan to achieve it.
I go to Direct Aesthetics for a B12 shot every couple of weeks. It is immaculately clean, friendly staff and the shot is totally painless! What could be better?
I have been to Direct Aesthetics three times now and every experience has been perfect! From the knowledge of the staff to the amazing atmosphere, this is a wonderful place! I trust Tammy and Valerie completely to meet all of my needs and… More look forward to going back time and time again.
I recently went to Direct Aesthetics for a Dermaplaming procedure with Tammy. My skin felt wonderful! She is very knowledgeable and friendly. I highly recommend her, and I will be going back.
Valerie and her team are the best. They care about their clients and the results. I have received so many compliments on my skin since my first appointment with Val in 2020.
Such a salubrious atmosphere! From the moment I walked everyone was so welcoming and sweet. I worked directly with Tammy who is kind, knowledgeable and an absolute treasure.
Very happy with my experience with both Valeri and Tammy over the last 2 years! The whole team is welcoming and wonderful!! Thankful they take the time to answer all my questions and are very encouraging!
I love Valerie and her entire office. She is very knowledgeable and I wouldn't trust anyone else! You will not be disappointed by choosing Direct Asthetics!
Val and her team are amazing! She is incredibly knowledgeable, and explains everything thoroughly. She makes you feel so comfortable. Her facility is so cute and clean. I wish I could give her 10 stars.
Tammy has been wonderful for my wellness visits. She has been patient and answers all my questions during our weekly visits. Tammy is encouraging and knowledgeable about the medications. She also sends out informative weekly emails to help… More me throughout my journey.
I’ve been going to Direct Aesthetics for 2 years and I absolutely love them! Valeri is very knowledgeable and so good at making you feel comfortable during injections and when asking questions. I have learned so much about skincare from… More her, she has completely transformed my skin! Emily is also incredibly helpful and so sweet! I love every visit with them and will continue to go to them for all of my skin care needs. I was recommended by a friend and I’ve also recommended 2 friends to her and we’ve all had the same experiences. Highly recommend!
I had my first peel ever! Was a little nervous at first, but all is turning out great! From the lovely women at reception to dear Valerie who did the treatment. She explained the steps beginning to end. Almost at the end of the peeling.… More Will I do this again when I am able to? YOU BET:)
Tammy and Valeri always give the best care, and Jenn and Emily are very friendly at check-in and check-out. Every one of them is professional, knowledgeable, and caring. I look forward to my appointments every time!
Best place to get botox hands down! I so appreciate their expertise and trust their guidance and advice. I love that they’re always careful not to overdo it (even when I say we can do more if they want) and they’re champions of maintaining… More a natural look and not touching what doesn’t need to be fixed. I also appreciate how accessible and communicative they’ve been when I had questions after my first few times. I live in NYC full-time now but will still only get my Botox from Direct Aesthetics because they’re simply the best and I trust their work!
I will be going back to this place for all my fillers! 10/10, Valeri Rusco listened to what I wanted & gave me just that! I’m sooo happy with my results!
Val ..the owner is welcoming and warm .. After a fun chat I had micro-needling done by her skilled assistant…Tammy is knowledgeable, thorough and unbelievably pleasant. I was comfortable and had a complete understanding of the procedure… More and aftercare when I exited..I am excited for the results.. feels like a mild sunburn just as explained…I highly recommend Direct Aesthetics!
Due to geography, I found myself needing to find a new place for injections. Valeri really took the time to understand my concerns and addressed them thoroughly. Building that level of trust and confidence with a new specialist is crucial,… More especially when it comes to something as personal as facial injections. It was fantastic that she took the time to sit down with me, discuss your needs and concerns, and provide me with all the information I needed to feel comfortable moving forward. Building that rapport is often key to a successful client-practitioner relationship. Here's to a successful first appointment with Valeri!
Val is the best! She has assembled an incredible team of smart, strong, upbeat and fun women. Tammy is very knowledgeable and encouraging! Emily always greats you with a big smile. They are complete wellness cheer team!
Super happy that we have you in Rockford! Very friendly, professional and they review all aspects of any procedure prior to the procedure. Highly recommend! Thank you!!
I cannot say enough good things about Direct aesthetics! They have a wonderful staff fully supporting you every step of the way during your self-care journey. They embrace an individualized approach with compassionate care, in-depth knowledge… More and a good dose of laughter every time I connect with them. 💕
The whole team at Direct Aesthetics is wonderful. I’ve been in to see them a few times now & they just make me feel so comfortable. Val is knowledgeable, sweet, & helpful. Absolutely recommend!
If you’re looking to get stuff done for your face but aren’t sure about it, or where to go, Direct Aesthetic is the best. They’re very helpful when you have any questions about anything, and every time I’ve had something done, it’s always… More been good and they’re always so nice and welcoming! Love the environment.
Valeri is so passionate about achieving the absolute best results! She listens to my concerns and upon my request will suggest multiple options to consider based upon my needs (there is never a salesy approach or pushing products -sometimes… More its as simple as changing skincare routine to achieve maximum impact).
Huge Fan. Very efficient appointment process. Warm and cozy atmosphere. Extremely helpful and pleasant staff. Appointment times are honored with no waiting (always a nice plus in our busy world). Already looking forward to booking more… More services with them.
Valeri was wonderful at taking the time explaining everything, the whys of the aging process and how dermal fillers play a role. I could not be happier with the results! 10/10 recommend Direct Aesthetics!
I cannot recommend Valeri and her team enough! They are all so caring and knowledgeable when it comes to the science behind skincare. She has simplified my routine SO much over the past year, and changed my skin for the better. I just turned… More 40 this past month, and this is the best my skin has looked since I was in my twenties! For the first time in my adult life, I feel confident enough to leave my home without makeup aside from tinted moisturizer and spf. I call that a win! Everyone at Direct Aesthetics is so kind and accommodating. The office environment is warm and inviting. I feel pampered the moment I walk in! Valeri genuinely listens to my concerns and provides several solutions that will target each issue. She helps you enhance and maintain your natural beauty and anatomy. I never feel pressured to make extreme changes. She encourages gradual, very natural treatments! Make an appointment at Direct Aesthetics and get glowing! You will thank yourself. 🙂
I am so thoroughly impressed by Val and her team. Her clinical acumen is unmatched, and I have the utmost respect and trust in her care and skill set. She has a vast knowledge of all things skin care, and is one of the kindest and most… More genuine providers I have met. Book a consultation with Val, and I promise you won’t regret it!
Val is knowledgeable, professional, and personable. She takes time with her clients to really listen to their needs. Her space is comfortable and welcoming and she's an expert at what she does!
I had a wonderful experience as a Direct Aesthetics newbie and being new to a B12 shot, coming in, I had a lot of questions....Tammy was very knowledgable, informative and professional and made me feel comfortable about trying something… More new to help with fatigue. So informative, I went back a few weeks later to try the immune booster IV and I am feeling so much better! I will be back 🙂
I have going to direct aesthetics for a little over 2 years now! I’m so happy with my results. Val explains services very well and complaints your features to look natural. Would highly recommend!
Everyone at Direst Aesthetics is THE BEST!! From Emily greeting you as you walk in to Tammy and Valeri walking you through each treatment option and administering such care during each visit. I leave every appoint with a big smile and looking… More forward to returning!! I cannot reccomend enough!!!
I have never felt more comfortable and confident in my skin. My skin journey has not only been educational but fun working with Valeri to preserve and enhance my natural beauty. Wouldn’t trust anyone other than the DA aesthetics team!
Valeri knows her skin science! I love that her practice is research based, and she is so kind and approachable. I never feel rushed during our sessions. Likewise Emily is very quick to respond to concerns via email and share her personal… More experience with the various products. I just had my first peel and am very excited to see the results!
If you want someone who is caring and knowledgeable Direct Aesthetics is the only place to go. Val is so patient and genuinely has your best interest in mind. She wants you to be happy and look your best. I have never felt like she was… More just trying to sell me something, instead she takes her time to really understand what you’re looking for and how she can support.I trust her advice because of her experience, education and her love for what she does. If you want the best, you go to the best and Direct Aesthetics is it!
I absolutely love the way my face feels after my VIP all at Direct Aesthetics. It’s definitely younger looking, but also tighter feeling, and I see some of my discoloration spots have disappeared. Great place and I highly recommend to anyone.… More
Val is the only person I trust for injections. She is extremely knowledgeable and professional and explains everything before doing a procedure. Her prices are reasonable, as well. Highly recommend!
Val is AMAZING!! She is so knowledgeable about all things skin care that your visit is more than just what you booked for. She has an infectious personality and the skill set to match! I drive from GR to visit Direct Aesthetic and recommend… More it to all my friends. Professional, fun and informative! DA is the authority in skin care and aesthetic.
Dr. Val did an amazing job!! She was so honest and gave her professional opinion. I'll keep going back to her for everything I choose to do in the future. Highly recommend. 5/5 stars ❤️
I cannot recommend Valeri Rusco and Direct Aesthetics highly enough! I have been going to Val for botox and lip filler for a few years now. She is honest and kind, an expert in her field, and most importantly, she genuinely wants what is… More best for her clients.I recently moved out of state, but I schedule my trips home around being able to see Val. No matter where I live, she is the only person I will trust with injections.
Direct Aesthetics has all the good vibes. The new office is gorgeous and inviting. Val is one of the best in the business and really takes the time to explain the process of each treatment and what makes sense for your skin type. Make an… More appointment and see for yourself, you won't be disappointed.
Valerie is awesome and I won’t go anywhere else! She is very knowledgeable in her craft and will only recommend what she thinks you would be happy with, even if it means less services you pay for. She is so wonderful!
Val at Direct Aesthetics is a wonderful, knowledgeable provider who will give you amazing results. She is an honest provider and lets you know what you need and what you don’t need, not just trying to sell you on treatments you don’t need.… More I highly recommend her to everyone!
Valeri is amazing! She made my first experience with Botox wonderful. I loved the welcoming and comforting atmosphere. She was very knowledgeable with explaining the procedure and talking me through it. I love the results of my lip flip… More and can’t wait for my next visit!😊
Where do I start!? Val is a amazing! She makes every visit so comfortable and personable and she clearly and expert in her field. I get Botox with her regularly and have gotten my lips filled and I love how natural every treatment looks.… More Can’t say enough good things about Val and her business!
Val is a such an amazing, talented, and kind professional! I travel from South Carolina and Florida for her services. And, she's as cute as a "bug's ear" ❤
I have gone to Val for several services and have been extremely satisfied with not only the results but her bedside manor. She is very professional and explains everything in detail so you understand the process/procedure. I most recently… More had a B-12 Injection. I had a cold and went to bed that night and woke up feeling refreshed, not nearly as congested and a boost in energy. I highly recommend Val with Direct Aesthetics for all of your Medical Spa needs.
Coming on here to give a 5 star review that I hope everyone gets to read. Valeri went over the top when doing my consult. I heard great things about her and ran into some TMJ trouble and reached out! I am here to say she is THE MOST honest… More professional I have ever come across. She so is well educated and professional. Although I booked my appointment for one specific service, she offered me a different suggestion and it made sense. She explained how and when(considering my circumstances) she could help but clearly stated that there was probably a few other things I should be trying first. I left my first appointment with no Botox and no charge. Valeri showed genuine concern and went out of her way to meet and care for me at her office during a time her office usually isnt open.I would like to add I was in pain, uncomfortable and hoping to get some relief asap and she made sure not to take advantage of that.. I will be Back to Direct Aesthetics in the near future and I cant wait! Thank You Valeri!
Valeri is an amazing, professional with lots of knowledge on products and skincare. I highly recommend the VIPeel to help reach your flawless, rejuvenated skin goals. She explained the procedure thoroughly and was detailed with post care… More instructions. She's friendly, funny and down to earth personality.
Excellent aesthetic company, very clean and professional service. Valeri takes the time to fully explain each process and how you can get the biggest benefit. She truly cares for each of her clients, making you feel and look your best!… More During my consultation I learned so much about how to properly care for my specific skin type and which products to use at home. The results have been amazing!! I’m truly thankful that I chose to trust Valeri and Direct Aesthetics for all my skin care concerns!
I have had several services done with Valerie at Direct Aesthetics. She is knowledgeable about her services and products. She explains everything in great detail and always makes sure you’re comfortable throughout the entire process. Her… More space is clean and the whole environment is happy and friendly. I am a lifelong customer.
It is so nice to find a place that takes the time to listen to your concerns and truly consults you on the best options. I felt well taken care of throughout the entire process. There was extra consideration to ensure that I felt comfortable… More and it was truly a partnership in determining what the best course of action that would allow me to look my best self.
I really can’t say enough good things about Val and her talents. She is honest not sales pitches at all like other places that provide these type of service. She knows what she’s doing and is a true artist at erasing the years of time… More and restructuring your to your face and skin. She’s so good I drive all the way from Traverse City to Rockford to have my filler and Botox done by her💕. She is “wicked” good.
Absolutely wonderful place. From the quality of customer service to the product they provide. Professional and extremely knowledgeable. Highly recommend.
I highly recommend Direct Aesthetics. Not only is Val knowledgeable, but entertaining in the process. Great selection of services, products and recommendations.
Val has helped change my life! Headaches are gone thanks to her correct distribution of “TOX” in the base of my skull. Plus it’s like having drinks with a friend every time I have an appt. Thanks girl! ❤️
At Direct Aesthetics, we offer a variety of Professional-grade skincare products from skinbetter science including cleansers, moisturizers, serums, exfoliators, and retinoids.
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I was recommended by my mother in law and she told me I was gonna love it, she was NOT wrong. The ladies at DA are top tier. So friendly, welcoming and helpful. Valeri is so great. She teaches you the anatomy of the muscles and what she … More is trying to accomplish and how she’ll do it. And let me tell you, she did it. I’m so happy with my results and will definitely be a repeat client. Highly recommend if you’re in the market, you will not be disappointed!
